Arianna's Media Blog

Music video comparison & the conventions of Pop: Don't call me up - Mabel ⇙ This video is a mixture of performance and narrative. I first encountered the video when listening to the top charts and looking for the genre of pop music video to assess/compare. Throughout the video Mabel was singing to the camera surrounded by other females; all females were dressed in brightly coloured outfits within different colourfully lit locations. The narrative of this video is a large convention of the genre because it is about a heterosexual couple who have broken up. The locations help to communicate the narrative because the man is never in the same location as the women; all females are together getting ready to go out (highlighted by the girls beginning in the bathroom to then gradually move to a nightclub) helping the chronological narrative of the girls helping 'Mabel' get over her breakup. The locations used were all relatable and familiar to the target audience for ex...

The Vamps 'Somebody to you'  music video analysis: How is this a pop music video? This music video has many conventions of a pop music video. For example it focuses on the band in a mixed narrative/performance video of them trying to impress a group of girls. The narrative is emphasised by the beach location and the idyllic sunset lighting - in some shot the sun is shining behind the girls heads and could be argued this shows the girls as like a dream or angelic. When Demi Lovato features in the video she is shown only a mist around the edges of the screen, maybe suggesting she is also like a dream for the boys (supported by her never being in the same location as the boys). The beach is a safe, high key lit location which fits the convention of pop videos appealing to all audiences ages. The bands clothing is relatively fashionable to that time and this could help to maintain their target mainstream audience; when playing football the boys are seen wearing coloured t shirts ...