Music Video Analysis
The Vamps 'Somebody to you' music video analysis: How is this a pop music video?
This music video has many conventions of a pop music video. For example it focuses on the band in a mixed narrative/performance video of them trying to impress a group of girls. The narrative is emphasised by the beach location and the idyllic sunset lighting - in some shot the sun is shining behind the girls heads and could be argued this shows the girls as like a dream or angelic. When Demi Lovato features in the video she is shown only a mist around the edges of the screen, maybe suggesting she is also like a dream for the boys (supported by her never being in the same location as the boys). The beach is a safe, high key lit location which fits the convention of pop videos appealing to all audiences ages. The bands clothing is relatively fashionable to that time and this could help to maintain their target mainstream audience; when playing football the boys are seen wearing coloured t shirts which highlighting their energetic and fun personality to fans. Within this music video there are team sports like football and volleyball played which could show the unity of the boy band and show how close they are creating a friendly video for their fan but may also show how pop music videos are generally full of life and happy. Lastly, the boys are smiling throughout the whole music video linking to the convention of happiness in pop music videos.
This music video has many conventions of a pop music video. For example it focuses on the band in a mixed narrative/performance video of them trying to impress a group of girls. The narrative is emphasised by the beach location and the idyllic sunset lighting - in some shot the sun is shining behind the girls heads and could be argued this shows the girls as like a dream or angelic. When Demi Lovato features in the video she is shown only a mist around the edges of the screen, maybe suggesting she is also like a dream for the boys (supported by her never being in the same location as the boys). The beach is a safe, high key lit location which fits the convention of pop videos appealing to all audiences ages. The bands clothing is relatively fashionable to that time and this could help to maintain their target mainstream audience; when playing football the boys are seen wearing coloured t shirts which highlighting their energetic and fun personality to fans. Within this music video there are team sports like football and volleyball played which could show the unity of the boy band and show how close they are creating a friendly video for their fan but may also show how pop music videos are generally full of life and happy. Lastly, the boys are smiling throughout the whole music video linking to the convention of happiness in pop music videos.
Some good analysis here. In your next analysis try to develop your use of terminology even further and focus on genre (how is this pop?)
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